Thursday, March 10, 2016

Penfolds Launches the Max's Wine Range

 
Popular Australian wine brand Penfolds launches its new Max's tribute range of wines in honour of Max Schubert AM, former Penfolds Chief Winemaker and creator of its iconic Grange flagship wine. The Max's range is made to be immediately accessible, contemporary and expressive with alluring fruit and supple tannin structure.
 
The Penfolds Max's series comprises of 3 wines:
 
1) Max's Cabernet Sauvignon 2014
- Dark and rich with notes of tomato, blackcurrants and olive
- Full-bodied with firm but approachable tannins
- Penfolds recommended peak drinking: now until 2020
 
2) Max's Shiraz 2014
- Generous, supple upfront fruit and flavours
- Think cherries, plums and a touch of mocha
- Sourced from vineyards in McLaren Vale, Barossa Valley and Padthaway
- Penfolds recommended peak drinking: now until 2020
 
3) Max's Shiraz Cabernet 2014     
- 85% Shiraz, 15% Cabernet Sauvignon
- Expressive, juicy and ripe
- Sweet, dark berries with a savoury hint
- Relatively firm tannins and structure
- Penfolds recommended peak drinking: 2017 until 2022

Exclusively available at all Cold Storage stores at a recommended retail price of $40 each.

This fruit-driven range targets a younger audience and would work well for those who prefer casual, easy-drinking wines. Also, those kan cheong types who moost open the bottle now and cannot wait for the wine to age a bit in the cellar. Moohehe.
 
Personally, I find the alcohol component too evident in the glass and on the high side with one wine even pushing almost 15%! If you've had a bad day and want to forget about it, this might be the prefect bottle. Moohehe. Moore seriously, I think the question is how much value the target market feels it is getting for this quality at this price point.

Thank you Treasury Wine Estates and Ketchum for having me at the media launch.

Chew On This:
A limited edition design is available at the same price while stocks last!

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